The bottom one will be in Brooklyn and targeting the Jewish community. A recent Gallup poll found that 53% of Jews identify as nonreligious, there's a good chance that some of them are actually atheist but that it's just tough to be open about.
The top one will be on Broadway in a Muslim neighborhood. To the left of the English, is the Arabic symbol for Allah.
Surprisingly, so far there has been very little controversy about these billboards, at least in the national news.
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